Conjoint-hoq: a Quantitative Methodology for Consumer-driven Design
نویسنده
چکیده
This paper presents a methodology, Conjoint-HoQ, which is meant to provide an improvement over the current House of Quality (HoQ) tool. The improvement comes in the form of quantitative technical information – replacing the qualitative nature of the current HoQ – through integration of conjoint analysis into the HoQ framework. The steps of the ConjointHoQ method are presented in detail with an accompanying hypothetical example, the design of a hair dryer. A number of research issues critical to implementation in industry are also identified and discussed. The resulting methodology is representative of design tools seen as vital to supporting the emerging paradigm of mass-customization.
منابع مشابه
House of Quality: An Effective Approach to Achieve Customer Satisfaction & Business Growth in Industries
House Of Quality (HOQ) is one of the matrices of an iterative process called Quality Function Deployment (QFD). it is the nerve center that drives the entire QFD process. The House of Quality Matrix is the most recognized and widely used tool for new product design. It translates customer requirements, based on marketing research and benchmarking data, into an appropriate number of engineering ...
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